Authentic global flavor meets American favorites now live on shelves and winning fans nationwide
SAN DIEGO, CA, UNITED STATES, January 7, 2026 /EINPresswire.com/ — Peru’s boldest hot sauce brand, Tari, is heating up the specialty food scene at the inaugural Winter FancyFaire trade show, taking place January 11–13, 2026, at the San Diego Convention Center. After a successful U.S. launch and impressive retail performance, Tari’s lineup, including three new fan-favorite sauces, is officially live in the market and is driving demand with buyers, chefs, and consumers alike.
Now available nationwide and trending with buyers and chefs.
Following rapid expansion into specialty retailers, strong online growth, and menu placements, Tari has become a standout condiment that pairs authentic Peruvian heat with everyday American plates. It’s a creamy, well-balanced sauce that brings global influence to everything from fries and tacos to fine dining and holiday spreads.
Tari’s Flavor Lineup
• Tari Aji Amarillo – Bright, tangy, fruity heat on everything from eggs to grilled proteins
• Tari Rocoto– Creamier spice that elevates burgers, BBQ, and bowls
• Zesty Verde (NEW) – Fresh herbal notes with huacatay and ají amarillo, perfect for seafood and vegetables
• Tropical Kick (NEW) – Sweet, bright heat that enlivens tacos, quesadillas, and more
• Smoky Heat (NEW) – The boldest in the lineup, deep spice for wings, steak, and hearty favorites
Why People Love Tari
Made with native Peruvian peppers and traditional stone grinding techniques, Tari sauces deliver an authentic depth of flavor without overwhelming heat. Their creamy texture and versatile profiles make them favorites across classic American comfort foods and adventurous contemporary cuisine a sweet spot for today’s specialty food market.
Tari will be sampling its full range at Booth #2118 during Winter FancyFaire, giving attendees first tastes of its new sauces, recipe inspiration, and opportunities to connect with the team about retail and foodservice partnerships.
About Tari
Tari is Peru’s #1 hot sauce brand, proudly owned by Alicorp, a leading Latin American consumer goods company. Each Tari sauce is crafted using traditional stone-grinding techniques with heritage, heart, and a passion for bringing the bold, authentic flavors of Peru to tables around the world.
About Alicorp
Alicorp is a leading consumer goods company with operations across Latin America, exporting to more than 25 countries. Their dedication to quality and innovation is reflected in every bottle of Tari.
To learn more about Tari, follow tari.usa on Instagram and TikTok, and check out TariSauce.us.
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EDITOR’S NOTE: For more information about Tari and to arrange to speak with a company spokesperson, please contact Nancy Trent or Pamela Wadler at 212-966-0024 or pam@trentandcompany.com.
Pamela Wadler
Trent and Company
email us here
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